MAKE SENSE OF IT ALL
In September 2022, the FT launched its latest global brand campaign, ‘Make sense of it all’.
The campaign acknowledges an increasingly uncertain future caused by connected events including conflict, energy and food insecurity, global inflation and the climate emergency.
The creative work, including digital, TV and print, shows how readers can use the FT’s journalism to make sense of the changes happening around them. It highlights ways that the FT’s insights can help our audience understand the wider implications of news stories and find their way forward.